Real people in focus.
Real order behind the scenes.
Human all the way through.
Real Broad Casting is a women-led, boutique casting and storytelling company. We find real people with real stories and help brands turn them into content people actually trust. We also build the systems and run the project management that keep the work organized.
Real people, real stories, and real organization beat AI-generated content, vague strategy, and avoidable chaos. Every time.
Campaigns cast for
Apple / Instagram / American Express / Disney / Uber / Under Armour / Gap / Facebook
Documentary & corporate work produced for
(RED) / Stanford / Microsoft / Patagonia / Clinton Global Initiative
What we do
Casting & Storytelling
Real people casting and story-driven content.
The creative half of the work, and the center of it: finding the right people and bringing out their stories.
Organization, Operations & Consulting
Organization as a service, not a favor.
The operational half of the work: the processes that keep it all from falling apart.
Featured projects
DisneyFinomenon
Real Little Mermaid superfans for the 30th anniversary, from a drag queen Ursula to what we believe was the first openly gay couple in a Disney ad. More than 20 scenes, cast in under a week and a half.
Casting Director, with All of Us Casting
FacebookDeaf Hoops
Deaf basketball players and full deaf teams, cast nationwide for Facebook Groups and inspired by DeafHoops, a group of more than 2,000 members. The search list ran to 125 teams, built league by league.
Casting Director, with All of Us Casting
Jelly RollHands Up
A look-alike for the music video, shot inside San Quentin. Found in three days through Instagram hashtags, because he had dressed as Jelly Roll for Halloween, and on a plane to San Francisco that same week.
Casting Director, with Aura Casting
Why real people
Making content has never been easier. Getting people to believe it has never been harder.
Consumers are four times more likely to trust a brand less than more when they notice AI-generated marketing content.
EMARKETER, “Visible AI in marketing is four times more likely to cost,” April 2026Humans distinguish real product reviews from AI-generated ones at 50.8% accuracy, effectively a coin flip. Faking it is easy now. Believing it is not.
Meng et al., “LLMs as Hidden Persuaders,” arXiv, June 2025of adults 18 to 29 now believe AI does more harm than good, up from 36% in 2025. Across all Americans it's 39%, up from 31%.
Gallup, “Americans Cool Toward AI,” July 2026Real people, not fake polish.
We focus on people who have an actual relationship to the brand, product, community, or story.
Advocates, not ambassadors.
An ambassador is a paid role. An advocate already exists.
Documentary instincts.
We listen for the real story, not the shiny line.
Human-centered casting.
People being cast are treated like people.
Regulated-space experience.
Trusted with sensitive work.
Organization as a service, not a favor.
The systems, trackers, and project management are a real offering that stands on its own.
What people say about working with us
“Jax is an absolute pro at every aspect of video - concepts, casting, location scouting, full production and ensuring the end product is as best as it can be and delivered on time. I worked with her for several years and in that time I saw her take a small video production house into a powerhouse of content. Without her and her brilliant leadership, my marketing campaigns would not be half of what they proved to be! She consistently impressed me and my team not only with her skills in production, but also with her creative ideas that made every piece we created better...”
“Jax is pure positivity and highly collaborative. She is a multi talented content creator from project management, briefing to pre to post production. Jax was always such a joy to work with!”
“...I was continuously impressed with her attitude, rigor and creativity. Jacqueline is thoughtful in her decision-making... She is one of my favorite thought partners, asking all the right questions to understand the root of your vision and help bring it to life in a powerful, influential way. Jacqueline makes talent feel welcome and comfortable so they truly shine on camera...”
Who we cast
Real people with a real connection to the story.
Customers, fans, artists, employees, makers, families, community members, experts, and unexpected voices. Never props, content machines, or names on a call sheet.