Two broads, two Virgos, on opposite ends of the Virgo spectrum.

Our attention to detail lands in completely different places, which is exactly why it works.

How we met

We met at Rodan + Fields, where Jax was production manager of the internal video studio and Peggy was foundation coordinator on the nonprofit side. Jax had posted a job opening, a mutual friend made the connection, and Jax put in a referral. We knew we’d be friends when Peggy followed up with a handwritten thank-you card (a power move that has never been topped).

We bonded fast, and not just over spreadsheets and drag (though there was plenty of both). We spent our time outside work the way we spent it inside it: showing up. Soup kitchens in the Tenderloin, suicide watch walks with Bridgewatch Angels, protests marched side by side, the kind of showing up that comes from actually caring, not from a company photo op. Peggy had already spent years on a crisis line. Jax had spent years finding real people and earning their trust. It turned out we were built the same way.

When Jax left the company in 2019, Peggy did too, and we’ve worked together ever since. We balance each other because we’re both relentless, just about completely different things. Where one of us fixates, the other has range. That’s the whole engine of how this works.

How we work together

We are the people our friends call when something goes wrong, when they don’t know where to start, when life hands them too many moving parts and not enough roadmap. We make spreadsheets for fun. We research obsessively. We love nothing more than taking something overwhelming and handing someone back a clear path forward. This company is just us, doing that work on purpose. Experienced, and a little obsessive.

We are women-led because we know what it means to be overlooked, underestimated, and asked to make something feel real when the process behind it isn’t. Real Broad Casting was built to do it right: with care, with intention, and from the inside out.

Real Broad is not coming at this from the outside, chasing a trend. This is the work we have already been doing for years. Together we bring experience in casting, documentary storytelling, production, nonprofit work, creative development, and project management. That mix matters, because this work is not just about finding people. It is about knowing how to recognize a real story, earn trust, bring it out, protect it, organize it, and help it land.

What we believe

Real stories are a responsibility. The people we cast, interview, or support are not content machines or case studies. They are real people with boundaries and something meaningful to share, and our job is to represent it honestly.

Clarity is care. Making something clear, organized, and actionable is one of the most caring things you can do for another person. Removing overwhelm is a form of service.

Storytelling is strategy. Story isn’t decorative. Sometimes the real story isn’t there to support the creative. Sometimes it’s what should shape it.

Always willing to learn. We’re not the experts and we don’t pretend to be. We ask, we listen, we take the note, and we get better with every project.

No bullshit. Ever. No buzzword soup, no fake-deep language, no smoke and mirrors, no over-promising. In the client work, the content, and how we talk about ourselves.