Real people at the center.Real order behind the scenes.Human all the way through.
Boutique casting and storytelling, plus the systems that hold everything together.
Real Broad Casting is a boutique casting and storytelling company. Through story-driven casting, UGC, testimonials, social content, and documentary-style storytelling, we find real people with real stories and help brands turn them into content people actually trust. We also build the systems and run the project management that keep the work organized, the half that holds everything together.
Real people casting since 2018·Production and project management since 2011·Member of the Casting Society of America (CSA) since 2024
Real people, real stories, and real organization beat generated content, vague strategy, and avoidable chaos. Every time.
That belief is the whole company. Real Broad comes from documentary storytelling, real-people casting, nonprofit work, project management, and production. And it shows in how the work gets done.
Campaigns cast for
Apple / Disney / Uber / Under Armour / Gap / Facebook
Documentary & corporate work produced for
(RED) / Stanford / Microsoft / Patagonia / Clinton Global Initiative
Real-people casting and story-driven content.
For brands, agencies, and production. We find the real people behind the brand love and help brands turn real human connection into content people actually trust.
Story-Driven Casting
Real people with stories worth sharing: customers, artists, fans, employees, experts, and unexpected voices with a real connection to the brand.
Read more → 1.2UGC Strategy & Collection
The ask, the screen, and the system, built before the flood of submissions, not after.
Read more → 1.3Testimonials & Real-People Stories
Honest, useful, relatable stories from people who already have a meaningful connection to the brand.
Read more → 1.4Social Content Support
One interview becomes a brand film, six social cuts, three website quotes, and a pitch deck slide.
Read more → 1.5Patient Recruitment & Insight Support
Real patients for medical market research and patient insight studies, including rare conditions, recruited and screened under IRB oversight and Fair Market Value standards.
Read more → 1.6Creative & Production Support
An experienced hand in the room, à la carte, without hiring a large production team or agency.
Read more →Organization as a service, not a favor.
Project management and organizational systems for teams that need structure. Most casting partners hand you people and leave. We hand you people and the structure to use them. Active work, not a future offering, and it stands on its own, with no casting attached.
Project Management & Operations
Someone to own the moving parts: timelines, trackers, deliverables, vendors, releases, and the communication that keeps everything moving.
Read more → 2.2Business & Nonprofit Systems
Outreach strategy, donor and partnership development, documentation, trackers, handed over in a state you can run without us.
Read more →We also work with individuals: actor consulting built on both sides of the casting table, and clarity consulting for people navigating complicated moments. Ask us about either.
Content and belief are not the same thing.
AI is flooding the market with fast, cheap, synthetic content. As it gets easier to fake people, reviews, stories, and social proof, the real version becomes more valuable, not less.
The full argument, with the numbers →The people we cast are not props, content machines, or names on a call sheet.
If we reach out to you, it is because your story matters to the work, and our job is to make the process feel respectful, clear, and comfortable from first call to final cut. No acting experience needed. Just your real story, handled with care.
Looking for casting calls?
Current casting calls are posted on Instagram at @realbroadcasting and @jax_is_casting. Follow along, and when something fits, we'd love to hear from you.
Tell us what you're working on.
Whether you know exactly who you are looking for or just know you want something real, we will figure it out with you.
Oakland, CA · New Haven, CT. Working coast to coast and internationally.